Plānot, uzrakstīt un nosūtīt ikmēneša jaunumu vēstuli

Kad izmantot

The monthly send date is coming up and the newsletter has not been sent. Not for a one-off campaign mail to a segment — that is growth.run-experiment territory if it is a test, or a one-time send the owner approves separately. Not for social posts — use growth.social-post-weekly. If the list itself is suspect (bought, scraped, stale), fix that first; do not send over it.

Pirms sāc

• The send day and the sender identity are decided (a role address such as news@company, never a person's mailbox).
• The list is opt-in only, and the company can show when each address opted in. ⚠ jāpārbauda consent and unsubscribe rules for electronic marketing in each recipient country — GDPR and national ePrivacy rules; check eur-lex.europa.eu and the national authority.
• Last month's numbers are known (opens, clicks, unsubscribes) so this issue can be compared.

Ko izpilde pieprasa2

Ceļš8 soļi

1. S1

   Collect the materialaģents

   Pull from the growth log, the tasks and goals, and the owner's notes: what shipped, what is coming, any offer or event with a date.

   Izdarīts, kad a short list of 3–5 candidate items exists with dates and facts.

2. S2

   Pick the angleīpašnieksvajag apstiprinājumu · īpašnieks

   Apstiprinājums · S2 · īpašnieks — izpilde apstājas, līdz nosaukts cilvēks ieraksta lēmumu

   Present the candidates with a proposed subject line and one-sentence angle for each. The owner names one lead item and approves the subject line direction.

   Izdarīts, kad the owner has picked the lead and the send date is confirmed.

3. S3

   Draftaģents

   Write the issue: subject line, lead item first, one clear call to action, plain language, under ~300 words of body. Every link gets its final destination now, not later.

   Izdarīts, kad a full draft exists with all links pointing at real pages.

4. S4

   Check before anyone reads itaģents

   Open every link and confirm each lands on the right page; check the mail renders with images off; spell-check the subject line; confirm the sender address and reply-to; confirm the unsubscribe link works.

   Izdarīts, kad every link, address and the unsubscribe link have been verified by opening them.

   ⛔ A dead link found here costs a minute; found after sending it costs an apology.

5. S5

   Proofreadaģents

   Read the whole text aloud once — catches broken sentences and missing words. If the company has a second person, they read it too.

   Izdarīts, kad the text has been read end to end and corrections applied.

6. S6

   Approve the sendīpašnieksvajag apstiprinājumu · īpašnieks

   Apstiprinājums · S6 · īpašnieks — izpilde apstājas, līdz nosaukts cilvēks ieraksta lēmumu

   Show the final draft, the recipient list size and the source of the list. The owner approves sending to this list on this date.

   Izdarīts, kad the owner has said yes, in writing (a message or a task comment).

7. S7

   Sendaģents

   Send from the approved sender identity to the approved list, at the agreed time of day.

   Izdarīts, kad the send is complete and the sent copy is archived in the mail module.

8. S8

   Recordaģents

   After 3–5 days, read back the numbers: delivered, opens, clicks, unsubscribes, replies. Write them into the growth log next to the issue, compare with the previous month, and note one thing to try next issue.

   Izdarīts, kad the numbers and the note are in the log and the owner has a two-line summary.

Pārbaudes — kā zinām, ka izdevās

• The sent copy in the archive matches the approved draft (subject, links, sender).
• The unsubscribe link in the sent mail works — tested on the sent copy, not only the draft.
• Unsubscribes from this send are processed: the addresses are off the list for the next send.
• The list size sent to equals the list size approved in S6.

Ja noiet greizi

Ko atstāj katrs solis

1. S1a short list of 3–5 candidate items exists with dates and facts.
2. S2the owner has picked the lead and the send date is confirmed.
3. S3a full draft exists with all links pointing at real pages.
4. S4every link, address and the unsubscribe link have been verified by opening them.
5. S5the text has been read end to end and corrections applied.
6. S6the owner has said yes, in writing (a message or a task comment).
7. S7the send is complete and the sent copy is archived in the mail module.
8. S8the numbers and the note are in the log and the owner has a two-line summary.

Ko saglabāt

The approved draft and the owner's approval (who, when) · the sent copy · the recipient count and list source · open/click/unsubscribe numbers with the read-back date · the growth log entry.

Kā šī procedūra uzlabojas

After every 6 sends ask: are opens and clicks flat, rising or falling, and did the one change noted in S8 move them? Did any send go out with a broken link or to a wrong list? Was any issue late, and why? A new version changes the step that caused the slip or the miss, and says so in its change note.