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Kad izmantot

The company is considering selling in a country where it has no presence yet. Not for a single foreign customer who approached the company — that is sales.check-new-customer and, if it proceeds, sales.sign-customer-contract. Not for expanding the product line at home — that is growth.annual-plan. Not for registering the entity once the decision is made — that is company.register-sia-lv (or the target country's equivalent; this playbook ends at the decision).

Pirms sāc

• The product and the reason for the ask are written down (which customer, which competitor, which hunch).
• The owner has named a budget for the study — agent time is the main cost, keep it visible.
• The company's own registration, VAT and beneficial-owner data are current in the register; stale data

Ko izpilde pieprasa2

Ceļš8 soļi

1. S1

   Frame the questionaģents

   Write one page: product, candidate countries, what "entry" means here (sell remotely, local entity, local partner) and by when the decision is needed.

   Izdarīts, kad the owner confirms the frame in writing.

2. S2

   Approve scope and budgetīpašnieksvajag apstiprinājumu · īpašnieks

   Apstiprinājums · S2 · īpašnieks — izpilde apstājas, līdz nosaukts cilvēks ieraksta lēmumu

   Confirm countries, entry mode and deadline.

   Izdarīts, kad the owner has approved the one-pager.

3. S3

   Size the demandaģents

   Use company-intel: market size signals for the product category in each country, existing inbound enquiries and current foreign revenue by country (from the books, not memory).

   Izdarīts, kad each country has a demand estimate with its source written next to it.

   ⛔ "It feels big" is not an estimate — every number names where it came from.

4. S4

   Map the competitionaģents

   For each country: the three most visible competitors, their price level, and whether they sell the same way (online, tender, reseller).

   Izdarīts, kad the comparison table has a competitor column per country.

5. S5

   Check the legal and tax cost of entryaģents

   Using legal-corpus and official sources: does selling require a local entity, or can the company sell cross-border; VAT registration requirement and threshold (⚠ jāpārbauda national tax authority of the target country); licences or notifications for the product (⚠ jāpārbauda national regulator); consumer-contract and language requirements if selling to consumers (⚠ jāpārbauda eur-lex.europa.eu for the EU-level rules, national law for the rest).

   Izdarīts, kad each country lists: entity needed yes/no, tax registrations, licences, and estimated first-year compliance cost as a range.

   ⛔ No legal figure goes in the table without a named source and country; unknowns stay marked ⚠ jāpārbauda.

6. S6

   Estimate the cost to start and the path to first revenueaģents

   Per country: one-off setup cost (registration, translations, legal advice — quote ranges), monthly running cost, and the realistic steps to the first sale.

   Izdarīts, kad each country has a cost row and a first-revenue estimate with assumptions written out.

7. S7

   Decideīpašnieksvajag apstiprinājumu · īpašnieks

   Apstiprinājums · S7 · īpašnieks — izpilde apstājas, līdz nosaukts cilvēks ieraksta lēmumu

   Present the comparison, a recommendation (go / no-go / wait, and for which country) and the three biggest risks.

   Izdarīts, kad the decision is recorded with the owner's name, date and reason.

8. S8

   Record and hand overaģents

   If go: create the goal and the entry task list (first tasks usually: VAT registration, localized offer, pricing check) and link them. If no-go: record what would change the answer, so the question can be reopened deliberately.

   Izdarīts, kad the decision, the comparison and the next step all live in Brain Club.

Pārbaudes — kā zinām, ka izdevās

• Every number in the comparison has a source and a date; unknowns are marked, not guessed.
• The legal section names the target country for every requirement and flags every ⚠ jāpārbauda item.
• The decision record quotes the recommendation and the risks, not just "go".
• If go: the first three entry tasks exist and are linked to the goal.

Ja noiet greizi

Ko atstāj katrs solis

1. S1the owner confirms the frame in writing.
2. S2the owner has approved the one-pager.
3. S3each country has a demand estimate with its source written next to it.
4. S4the comparison table has a competitor column per country.
5. S5each country lists: entity needed yes/no, tax registrations, licences, and estimated first-year compliance cost as a range.
6. S6each country has a cost row and a first-revenue estimate with assumptions written out.
7. S7the decision is recorded with the owner's name, date and reason.
8. S8the decision, the comparison and the next step all live in Brain Club.

Ko saglabāt

The approved one-pager from S2 · the comparison table with sources and dates · the ⚠ jāpārbauda list and what was later verified · the decision record (who, when, reason) · the goal and task links if go.

Kā šī procedūra uzlabojas

After every 3 runs ask: how long from ask to decision, and which step (usually S5) was slowest? Did any "go" country fail on a legal or cost fact the study missed? Did any "no-go" get reopened within a year, and was the recorded reason right? A new version changes the step that caused the wait or the miss, and says so in its change note.