Izveidot un uzturēt aktuālu Google Business Profile

Kad izmantot

The company has a location or serves a defined area and is absent, unverified or stale on Google Search and Maps. Not for the website itself — use growth.launch-website (the profile should link to a working site, not a placeholder). Not for the ongoing review pipeline — use growth.customer-reviews; this playbook only makes sure reviews *can* be left and answered. Monthly freshness after setup is S8 and the growth.seo-monthly companion.

Pirms sāc

• Decide the displayed name: the real trading name, nothing more. Google forbids adding keywords like "cheap"
• Decide the primary category (what the business *is*, not what it sells) and 1–4 secondary categories.
• Collect: hours including holidays, service area (if no walk-in), phone that a human answers, website URL,
• One Google account the company owns (a role address like google@company), not an employee's personal one.

Ko izpilde pieprasa3

Ceļš9 soļi

1. S1

   Search for existing profilesaģents

   Search Google Maps and Search for the company name, address and phone. List every profile that exists.

   Izdarīts, kad a written list exists: none found, or each found profile with its claimed/unclaimed status.

   ⛔ A duplicate found later is far harder to merge than to prevent — search thoroughly, including old addresses.

2. S2

   Claim or createaģents

   If an unclaimed profile exists, claim it; if none, create one. Always from the company's Google account.

   Izdarīts, kad the profile exists and shows "pending verification" or is already verified.

3. S3

   Approve profile contentīpašnieksvajag apstiprinājumu · īpašnieks

   Apstiprinājums · S3 · īpašnieks — izpilde apstājas, līdz nosaukts cilvēks ieraksta lēmumu

   Present the draft: name, categories, hours, phone, description, service area. Owner approves or corrects.

   Izdarīts, kad the owner has confirmed each field in writing (a message or a comment is enough).

4. S4

   Complete verificationaģents

   Follow Google's offered method (video, phone, e-mail, or postcard). For a postcard, record the code arrival date. ⚠ jāpārbauda which methods Google currently offers for this business type and country — it changes.

   Izdarīts, kad the profile shows "verified" and the company account can edit it.

5. S5

   Fill the profileaģentsvajag apstiprinājumu · īpašnieks

   Apstiprinājums · S5 · īpašnieks — izpilde apstājas, līdz nosaukts cilvēks ieraksta lēmumu

   Enter everything approved in S3: categories, hours with special hours for known holidays, description (what, where, for whom — plain sentences, no keyword lists), photos, services/products, website link.

   Izdarīts, kad every section the profile offers is filled or explicitly left empty on purpose, and the owner has seen the published result.

6. S6

   Publish the review link and routeaģents

   Get the place's review short link, put it in growth.customer-reviews if that playbook runs, and make sure someone is set to receive review notifications.

   Izdarīts, kad the review link works in an incognito browser and the notification owner is named.

7. S7

   First post and check from outsideaģentsvajag apstiprinājumu · īpašnieks

   Apstiprinājums · S7 · īpašnieks — izpilde apstājas, līdz nosaukts cilvēks ieraksta lēmumu

   Prepare one honest post (news, opening, offer) — the owner approves it — and publish. Then check the profile from an incognito browser and a phone: does the name, hours, and pin location look right?

   Izdarīts, kad the post is live and the outside check findings are recorded (fixed on the spot if minor).

8. S8

   Set the monthly cadence and recordaģents

   Create a recurring task in Brain Club (bc tasks add) for the monthly check in S9; record the Google account used, who has access, and the verification date in the company documents module.

   Izdarīts, kad the task exists with a due date and the access note is saved.

9. S9

   Monthly freshness checkaģents

   Read back from the live profile: hours correct for this month, photos newer than 12 months, one post in the last 30 days, unanswered reviews listed and handed to growth.customer-reviews, no Google policy warnings.

   Izdarīts, kad a dated checklist row exists with each item yes/no and fixes applied.

Pārbaudes — kā zinām, ka izdevās

• Incognito search for the company name shows the profile with correct hours and pin — read back, not assumed.
• The phone number on the profile is answered by a human during stated hours (agent calls once, records it).
• The profile name matches the trading name exactly — no added keywords, no ALL CAPS.
• Every review older than 7 days has a reply or a reason recorded why not.
• Access note lists the Google account and every person who can log in.

Ja noiet greizi

Ko atstāj katrs solis

1. S1a written list exists: none found, or each found profile with its claimed/unclaimed status.
2. S2the profile exists and shows "pending verification" or is already verified.
3. S3the owner has confirmed each field in writing (a message or a comment is enough).
4. S4the profile shows "verified" and the company account can edit it.
5. S5every section the profile offers is filled or explicitly left empty on purpose, and the owner has seen the published result.
6. S6the review link works in an incognito browser and the notification owner is named.
7. S7the post is live and the outside check findings are recorded (fixed on the spot if minor).
8. S8the task exists with a due date and the access note is saved.
9. S9a dated checklist row exists with each item yes/no and fixes applied.

Ko saglabāt

Verification method and date · the Google account name holding the profile · S3 approval (who, when, what) · S7 outside-check screenshot · monthly checklist rows · the review short link · any suspension notice and appeal.

Kā šī procedūra uzlabojas

After every 5 runs ask: how many days from ask to verified, and which verification method Google offered? Did any monthly check find stale hours or photos — meaning S8's task interval is wrong? Did any suspension or duplicate occur, and at which step could it have been prevented? A new version changes the failing step and says so in its change note.