Izveidot kontuCreate account
‹ Visas procedūras
Pārbaudīt konkurentus un fiksēt, kas mainījies

growth.competitor-scan·versija 1.0.0·melnraksts1 jāpārbauda

Pārbaudīt konkurentus un fiksēt, kas mainījies

Ikmēneša konkurentu piezīme pastāv, katrai būtiskai izmaiņai ir datēts avots un katrai izmaiņai ir fiksēts lēmums.

JānisUzņēmumu analītiķisvada · un vēl 1Profils ›
Kadpēc grafika · reizi mēnesī — monthly — first working week, before the growth review
Kas rīkojasaģents tikai sagatavo
Laiks45–60 min active, spread over 2–3 days
Valstsjebkura valsts
Pieraksties, lai izpildītuŠī procedūra atveras Brain Club iekšpusē. Pieraksties, lai to lasītu un izpildītu.

Kad izmantot

The monthly scan of the competitor watchlist. Not for a one-off deep dive on a single company before a deal or a hire — use agents.research-company. Not for reacting to a finding that cannot wait a month — raise it immediately, then still record it in the next note. The note feeds growth.monthly-growth-review.

Pirms sāc

  • The watchlist exists, or the owner has named the competitors in this first run (typically 3–8).
  • Last month's note is open in company-intel — the diff in S3 depends on it.
  • The agent has web access only. Nothing in this playbook contacts a competitor or a person.

Ko izpilde pieprasa1

  • Apstiprinājums · S6 · īpašnieksizpilde apstājas, līdz nosaukts cilvēks ieraksta lēmumu

Jebkurš solis var gaidīt līdz datumam un atveras pats; katrs noslēgts solis atstāj pierādījumu (piezīmi, saiti, skaitli).

Ceļš8 soļi

  1. Confirm the watchlistaģents

    Open each competitor's site and check it still trades and still targets the same customers.

    Izdarīts, kad the watchlist is confirmed, with dead or moved companies marked and the owner informed of proposed additions.

  2. Collect public signals per competitoraģents

    Website (offer, pricing, positioning), news/blog, social posts, customer reviews, job ads, and the official company register (LV: ur.gov.lv) for board, address or capital changes. Record each signal with its date and URL.

    Izdarīts, kad every competitor has dated notes from this month, including "nothing observed" where true.

  3. Diff against last monthaģents

    Compare this month's signals with the previous note line by line.

    Izdarīts, kad a change list exists, each entry marked material (price, offer, position, ownership, headcount direction) or minor.

  4. Verify material changesaģents

    Confirm each material change against a second independent source (the register itself, the competitor's own page, a dated screenshot). ⚠ jāpārbauda registry coverage and filing lag per country — for LV use ur.gov.lv.

    Izdarīts, kad every material change is marked confirmed or unconfirmed, with both sources named.

  5. Write the monthly noteaģents

    One section per competitor: what changed, what it likely means for us, what we do not know. No marketing words; write observations, not narratives.

    Izdarīts, kad the note is saved in company-intel and dated.

  6. Decide on each material changeīpašnieksvajag apstiprinājumu · īpašnieks

    Apstiprinājums · S6 · īpašnieks — izpilde apstājas, līdz nosaukts cilvēks ieraksta lēmumu

    Present the note with the confirmed changes first. The owner marks each: act · watch · ignore, with one line why.

    Izdarīts, kad no material change is left undecided.

  7. Record the "act" decisionsaģents

    Create a task (bc tasks add) or goal (bc goals add) for each "act" decision, linked to the note; "watch" items are written into next month's inputs.

    Izdarīts, kad every "act" has an owner-named task or goal.

  8. Archive the evidenceaģents

    Save page snapshots or screenshots for material changes and link them in the note.

    Izdarīts, kad the note's links resolve and the run is listed in the scan history.

Pārbaudes — kā zinām, ka izdevās

  • Every material change has a date, a URL or snapshot, and a confirmed/unconfirmed mark.
  • Registry facts (board, address, capital) are read from the official register, never from the competitor's own site.
  • Every material change in S6 has exactly one of: act · watch · ignore — a blank is a failed run.
  • "Watch" items from last month were re-checked this month.

Ja noiet greizi

PazīmeRīcība
A competitor's site is gone or redirectsCheck the register for liquidation or merger; record it as a change, do not silently drop the name.
Two sources contradict on a changeMark unconfirmed, note both sources, ask the owner in S6 whether to dig or drop.
The watchlist has grown past ~10 namesSplit into direct and adjacent; propose the split to the owner in S6, do not trim alone.
A change was noticed by the team before the scan caught itTrace which signal would have shown it earlier; add that signal to S2 for that competitor.
No time for the full scanRun S1–S3 and S6 on the top three competitors; note the rest as skipped — never skip S6.

Ko atstāj katrs solis

  1. S1the watchlist is confirmed, with dead or moved companies marked and the owner informed of proposed additions.
  2. S2every competitor has dated notes from this month, including "nothing observed" where true.
  3. S3a change list exists, each entry marked material (price, offer, position, ownership, headcount direction) or minor.
  4. S4every material change is marked confirmed or unconfirmed, with both sources named.
  5. S5the note is saved in company-intel and dated.
  6. S6no material change is left undecided.
  7. S7every "act" has an owner-named task or goal.
  8. S8the note's links resolve and the run is listed in the scan history.

Ko saglabāt

The dated note in company-intel · snapshots or screenshots for material changes · the change list with confirmed/unconfirmed marks · the S6 decisions with who decided and when · the tasks/goals created in S7.

Kā šī procedūra uzlabojas

After every 6 runs ask: how many material changes did we catch that the team had not already noticed? Which competitor produced the most noise and should move to a quarterly check? Did any "act" decision lack a task within a week? A new version changes the signals collected in S2 or the watchlist rules in S1, and says so in its change note.

Nosaukums un kopsavilkums ir latviski. Detalizētā izpildes kārtība pagaidām ir kanoniskajā angļu valodas versijā; juridiskos un finanšu soļus publicēsim latviski tikai pēc cilvēka pārbaudes.